A proven engine, localised to every market — toward $640M ARR
The same unit economics that work in the UK today, scaled across twelve countries — each with its own real basketball-and-soccer market, its own milestone, the same compounding growth.
12
countries
544,080
communities by Yr 5
$640.2M
global Year-5 ARR
WOOOBA
02 / 47
The Global Opportunity — Player Markets
Two sports, twelvemarkets.
Estimated basketball and soccer participants per country. Almost every market is soccer-led — with basketball a strong, fast-growing second that WOOOBA has already proven.
Country
🏀 Basketball
⚽ Soccer
Total market
🇬🇧 United Kingdom
2.0M
11.0M
🇩🇪 Germany
1.8M
7.0M
🇯🇵 Japan
3.5M
5.0M
🇫🇷 France
2.5M
5.0M
🇪🇸 Spain
2.0M
4.5M
🇮🇹 Italy
1.5M
4.5M
🇦🇺 Australia
1.3M
1.9M
🇨🇦 Canada
1.4M
1.5M
🇳🇱 Netherlands
0.5M
1.5M
🇧🇪 Belgium
0.4M
1.4M
🇬🇷 Greece
0.6M
1.1M
🇩🇰 Denmark
0.1M
0.6M
Participant figures are WOOOBA estimates synthesised from national federations, Sport England, FIBA/FIFA and public sources (2023–2026). Total-participation basis; error bars apply.
WOOOBA
03 / 47
The Base Formula — What Is A Community?
One community, eightydollars.
Every number in this deck is built from one unit. A community is a recurring group of 20 players playing 8 fee-bearing games a month — identical economics in both sports, in every country.
⚽🏀
$80
per month
20players
×
8games / mo
×
$0.50player / game
=
$80game fees / mo
$80game fees
+
$18.00top-up fees / mo
+
$0.05cash-out / mo
=
$98.05per community / mo
Game fees are paid from pre-funded Wallets — no processor touches them, so the $80 core ($960/community/yr) is 100% margin. Top-up and cash-out fees are net of processing. $98.05/month is the number every country model in this deck runs on.
WOOOBA
04 / 47
The Product · Live Today · Every Market
Seek. Challenge.Play.
A real, shipping app — not a concept. Five taps take an organizer from an empty court to a paid game with teams picked. The same rails run soccer and basketball.
1
Find a court or pitch
Thousands mapped · tap to pick
2
Create a recurring game
Repeat weekly · 8 games / month
3
Invite ballers to play
Public or your saved ballers
4
Split into teams
Balanced sides in a tap
5
Pay in & share
$0.50 fee · one-tap invite loop
BasketballOne product, bothsportsSoccer
WOOOBA
05 / 47
Voices From The Court
Don't take our word — take theirs.
The people who run their games on WOOOBA, in their own words. An established club that's live today, plus organizers who found us and stayed.
Shared with permission · videos stream on click
WOOOBA
06 / 47
Backed At The Highest Level
The man who ran the Premier League backs WOOOBA.
Richard Scudamore
Ran the Premier League for two decades · CEO / Executive Chairman
● WOOOBA Board Advisor & angel investor
"WOOOBA solves an important mass sports participation problem, the revenue model is geared to scale quickly, and Dan and his Team are the right, relentless, multi-talented team to grow it globally."
He also said: "Having worked with Daniel Lane, the founder, for over five years, it's clear to me that WOOOBA — an everyday player's platform — will be a top choice for people who want to meet up and play their chosen sport."
Independently reported by NPR / Ideastream Public Media (2024)
WOOOBA
07 / 47
In The Press
National public radio told our story.
NPRIdeastream Public Media · The Ohio Newsroom
"With help from overseas, Oberlin-based app WOOOBA aims to change sport"
NPR independently reported that Richard Scudamore, former Premier League chairman, became WOOOBA's angel investor — outside validation of the team behind the platform.
2
The piece frames the exact gap WOOOBA targets: of roughly 26 million casual basketball players in the US, only a few hundred ever reach the NBA — the vast grassroots middle has been underserved.
3
It positions WOOOBA as a company built with Premier-League-calibre guidance, aiming to make organizing and paying for everyday games effortless.
🇬🇧
WOOOBA
08 / 47
🇬🇧 United Kingdom — Market
United Kingdom.
Proven beachhead — live with Reading Rockets. Soccer-dominant market, basketball the fastest-growing team sport.
15%
basketball share
🏀 Basketball
2.0M
⚽ Soccer
11.0M
Estimated participants · WOOOBA sport mix 15/85
● Live today — Reading Rockets
Recurring weekly men's & women's games already running on WOOOBA in the UK. This market isn't a projection — it's proof.
🇬🇧
WOOOBA
09 / 47
🇬🇧 United Kingdom — 5-Year Forecast
United Kingdom compounds.
Starting from a market-scaled milestone of 200 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇬🇧
WOOOBA
10 / 47
🇬🇧 United Kingdom — Year by Year
United Kingdom, scored.
Year 1 Nov '27
$1.3M
ARR
🏀165
⚽905
Total1,070
Year 2 Nov '28
$6.7M
ARR
🏀882
⚽4,843
Total5,725
Year 3 Nov '29
$29.2M
ARR
🏀3,824
⚽21,009
Total24,834
Year 4 Nov '30
$79.3M
ARR
🏀10,376
⚽57,002
Total67,379
Year 5 Nov '31
$132.0M
ARR
🏀17,276
⚽94,905
Total112,181
200
start · Nov 2026
112,181
communities · Yr 5
2,243,628
players · Yr 5
$132.0M
ARR · Yr 5
🇪🇸
WOOOBA
11 / 47
🇪🇸 Spain — Market
Spain.
A genuine basketball nation — reigning-era EuroBasket power — inside one of the world's great football cultures.
31%
basketball share
🏀 Basketball
2.0M
⚽ Soccer
4.5M
Estimated participants · WOOOBA sport mix 31/69
🇪🇸
WOOOBA
12 / 47
🇪🇸 Spain — 5-Year Forecast
Spain compounds.
Starting from a market-scaled milestone of 100 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇪🇸
WOOOBA
13 / 47
🇪🇸 Spain — Year by Year
Spain, scored.
Year 1 Nov '27
$630K
ARR
🏀165
⚽370
Total535
Year 2 Nov '28
$3.4M
ARR
🏀882
⚽1,981
Total2,862
Year 3 Nov '29
$14.6M
ARR
🏀3,824
⚽8,592
Total12,417
Year 4 Nov '30
$39.6M
ARR
🏀10,376
⚽23,313
Total33,689
Year 5 Nov '31
$66.0M
ARR
🏀17,276
⚽38,815
Total56,091
100
start · Nov 2026
56,091
communities · Yr 5
1,121,814
players · Yr 5
$66.0M
ARR · Yr 5
🇫🇷
WOOOBA
14 / 47
🇫🇷 France — Market
France.
Deep basketball roots (NBA's #1 talent exporter in Europe) alongside a massive football base.
33%
basketball share
🏀 Basketball
2.5M
⚽ Soccer
5.0M
Estimated participants · WOOOBA sport mix 33/67
🇫🇷
WOOOBA
15 / 47
🇫🇷 France — 5-Year Forecast
France compounds.
Starting from a market-scaled milestone of 120 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇫🇷
WOOOBA
16 / 47
🇫🇷 France — Year by Year
France, scored.
Year 1 Nov '27
$755K
ARR
🏀214
⚽428
Total642
Year 2 Nov '28
$4.0M
ARR
🏀1,144
⚽2,291
Total3,435
Year 3 Nov '29
$17.5M
ARR
🏀4,962
⚽9,939
Total14,900
Year 4 Nov '30
$47.6M
ARR
🏀13,462
⚽26,965
Total40,427
Year 5 Nov '31
$79.2M
ARR
🏀22,414
⚽44,895
Total67,309
120
start · Nov 2026
67,309
communities · Yr 5
1,346,178
players · Yr 5
$79.2M
ARR · Yr 5
🇩🇪
WOOOBA
17 / 47
🇩🇪 Germany — Market
Germany.
World-champion basketball pedigree, but football is the national fabric — soccer-led mix.
20%
basketball share
🏀 Basketball
1.8M
⚽ Soccer
7.0M
Estimated participants · WOOOBA sport mix 20/80
🇩🇪
WOOOBA
18 / 47
🇩🇪 Germany — 5-Year Forecast
Germany compounds.
Starting from a market-scaled milestone of 140 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇩🇪
WOOOBA
19 / 47
🇩🇪 Germany — Year by Year
Germany, scored.
Year 1 Nov '27
$881K
ARR
🏀154
⚽595
Total749
Year 2 Nov '28
$4.7M
ARR
🏀822
⚽3,186
Total4,008
Year 3 Nov '29
$20.5M
ARR
🏀3,564
⚽13,820
Total17,384
Year 4 Nov '30
$55.5M
ARR
🏀9,669
⚽37,496
Total47,165
Year 5 Nov '31
$92.4M
ARR
🏀16,098
⚽62,429
Total78,527
140
start · Nov 2026
78,527
communities · Yr 5
1,570,540
players · Yr 5
$92.4M
ARR · Yr 5
🇮🇹
WOOOBA
20 / 47
🇮🇹 Italy — Market
Italy.
Storied Serie A football and a passionate basketball following in Lega Basket strongholds.
25%
basketball share
🏀 Basketball
1.5M
⚽ Soccer
4.5M
Estimated participants · WOOOBA sport mix 25/75
🇮🇹
WOOOBA
21 / 47
🇮🇹 Italy — 5-Year Forecast
Italy compounds.
Starting from a market-scaled milestone of 90 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇮🇹
WOOOBA
22 / 47
🇮🇹 Italy — Year by Year
Italy, scored.
Year 1 Nov '27
$567K
ARR
🏀120
⚽361
Total482
Year 2 Nov '28
$3.0M
ARR
🏀644
⚽1,932
Total2,576
Year 3 Nov '29
$13.1M
ARR
🏀2,794
⚽8,381
Total11,175
Year 4 Nov '30
$35.7M
ARR
🏀7,580
⚽22,740
Total30,320
Year 5 Nov '31
$59.4M
ARR
🏀12,620
⚽37,861
Total50,482
90
start · Nov 2026
50,482
communities · Yr 5
1,009,634
players · Yr 5
$59.4M
ARR · Yr 5
🇧🇪
WOOOBA
23 / 47
🇧🇪 Belgium — Market
Belgium.
Compact, football-first market with a steady basketball community and elite national sides.
22%
basketball share
🏀 Basketball
0.4M
⚽ Soccer
1.4M
Estimated participants · WOOOBA sport mix 22/78
🇧🇪
WOOOBA
24 / 47
🇧🇪 Belgium — 5-Year Forecast
Belgium compounds.
Starting from a market-scaled milestone of 30 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇧🇪
WOOOBA
25 / 47
🇧🇪 Belgium — Year by Year
Belgium, scored.
Year 1 Nov '27
$189K
ARR
🏀36
⚽125
Total160
Year 2 Nov '28
$1.0M
ARR
🏀191
⚽668
Total859
Year 3 Nov '29
$4.4M
ARR
🏀827
⚽2,898
Total3,725
Year 4 Nov '30
$11.9M
ARR
🏀2,244
⚽7,863
Total10,107
Year 5 Nov '31
$19.8M
ARR
🏀3,736
⚽13,092
Total16,827
30
start · Nov 2026
16,827
communities · Yr 5
336,544
players · Yr 5
$19.8M
ARR · Yr 5
🇦🇺
WOOOBA
26 / 47
🇦🇺 Australia — Market
Australia.
NBL-driven basketball surge and rapidly growing football — the most balanced mix outside North America.
41%
basketball share
🏀 Basketball
1.3M
⚽ Soccer
1.9M
Estimated participants · WOOOBA sport mix 41/59
🇦🇺
WOOOBA
27 / 47
🇦🇺 Australia — 5-Year Forecast
Australia compounds.
Starting from a market-scaled milestone of 50 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇦🇺
WOOOBA
28 / 47
🇦🇺 Australia — Year by Year
Australia, scored.
Year 1 Nov '27
$315K
ARR
🏀109
⚽159
Total268
Year 2 Nov '28
$1.7M
ARR
🏀581
⚽850
Total1,431
Year 3 Nov '29
$7.3M
ARR
🏀2,521
⚽3,688
Total6,208
Year 4 Nov '30
$19.8M
ARR
🏀6,839
⚽10,006
Total16,845
Year 5 Nov '31
$33.0M
ARR
🏀11,386
⚽16,659
Total28,045
50
start · Nov 2026
28,045
communities · Yr 5
560,908
players · Yr 5
$33.0M
ARR · Yr 5
🇨🇦
WOOOBA
29 / 47
🇨🇦 Canada — Market
Canada.
Basketball's birthplace and a current golden generation — the most basketball-balanced market in the set.
48%
basketball share
🏀 Basketball
1.4M
⚽ Soccer
1.5M
Estimated participants · WOOOBA sport mix 48/52
🇨🇦
WOOOBA
30 / 47
🇨🇦 Canada — 5-Year Forecast
Canada compounds.
Starting from a market-scaled milestone of 40 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇨🇦
WOOOBA
31 / 47
🇨🇦 Canada — Year by Year
Canada, scored.
Year 1 Nov '27
$252K
ARR
🏀103
⚽111
Total214
Year 2 Nov '28
$1.3M
ARR
🏀553
⚽592
Total1,145
Year 3 Nov '29
$5.8M
ARR
🏀2,399
⚽2,568
Total4,967
Year 4 Nov '30
$15.9M
ARR
🏀6,509
⚽6,967
Total13,476
Year 5 Nov '31
$26.4M
ARR
🏀10,837
⚽11,600
Total22,436
40
start · Nov 2026
22,436
communities · Yr 5
448,726
players · Yr 5
$26.4M
ARR · Yr 5
🇯🇵
WOOOBA
32 / 47
🇯🇵 Japan — Market
Japan.
Enormous youth basketball base (the Slam Dunk generation, B.League boom) plus a strong J-League football culture.
41%
basketball share
🏀 Basketball
3.5M
⚽ Soccer
5.0M
Estimated participants · WOOOBA sport mix 41/59
🇯🇵
WOOOBA
33 / 47
🇯🇵 Japan — 5-Year Forecast
Japan compounds.
Starting from a market-scaled milestone of 130 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇯🇵
WOOOBA
34 / 47
🇯🇵 Japan — Year by Year
Japan, scored.
Year 1 Nov '27
$818K
ARR
🏀287
⚽409
Total696
Year 2 Nov '28
$4.4M
ARR
🏀1,533
⚽2,188
Total3,721
Year 3 Nov '29
$19.0M
ARR
🏀6,651
⚽9,491
Total16,142
Year 4 Nov '30
$51.5M
ARR
🏀18,044
⚽25,752
Total43,796
Year 5 Nov '31
$85.8M
ARR
🏀30,042
⚽42,876
Total72,918
130
start · Nov 2026
72,918
communities · Yr 5
1,458,358
players · Yr 5
$85.8M
ARR · Yr 5
🇬🇷
WOOOBA
35 / 47
🇬🇷 Greece — Market
Greece.
One of Europe's most fervent basketball cultures, set within a football-first nation.
35%
basketball share
🏀 Basketball
0.6M
⚽ Soccer
1.1M
Estimated participants · WOOOBA sport mix 35/65
🇬🇷
WOOOBA
36 / 47
🇬🇷 Greece — 5-Year Forecast
Greece compounds.
Starting from a market-scaled milestone of 30 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇬🇷
WOOOBA
37 / 47
🇬🇷 Greece — Year by Year
Greece, scored.
Year 1 Nov '27
$189K
ARR
🏀57
⚽104
Total160
Year 2 Nov '28
$1.0M
ARR
🏀303
⚽556
Total859
Year 3 Nov '29
$4.4M
ARR
🏀1,315
⚽2,410
Total3,725
Year 4 Nov '30
$11.9M
ARR
🏀3,568
⚽6,539
Total10,107
Year 5 Nov '31
$19.8M
ARR
🏀5,940
⚽10,887
Total16,827
30
start · Nov 2026
16,827
communities · Yr 5
336,544
players · Yr 5
$19.8M
ARR · Yr 5
🇩🇰
WOOOBA
38 / 47
🇩🇰 Denmark — Market
Denmark.
Small but high-engagement Nordic market; football-dominant with a niche basketball scene.
20%
basketball share
🏀 Basketball
0.1M
⚽ Soccer
0.6M
Estimated participants · WOOOBA sport mix 20/80
🇩🇰
WOOOBA
39 / 47
🇩🇰 Denmark — 5-Year Forecast
Denmark compounds.
Starting from a market-scaled milestone of 10 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇩🇰
WOOOBA
40 / 47
🇩🇰 Denmark — Year by Year
Denmark, scored.
Year 1 Nov '27
$63K
ARR
🏀11
⚽43
Total54
Year 2 Nov '28
$337K
ARR
🏀57
⚽229
Total286
Year 3 Nov '29
$1.5M
ARR
🏀248
⚽993
Total1,242
Year 4 Nov '30
$4.0M
ARR
🏀674
⚽2,695
Total3,369
Year 5 Nov '31
$6.6M
ARR
🏀1,122
⚽4,487
Total5,609
10
start · Nov 2026
5,609
communities · Yr 5
112,182
players · Yr 5
$6.6M
ARR · Yr 5
🇳🇱
WOOOBA
41 / 47
🇳🇱 Netherlands — Market
Netherlands.
Football powerhouse with a modest, urban basketball following ripe for organized play.
23%
basketball share
🏀 Basketball
0.5M
⚽ Soccer
1.5M
Estimated participants · WOOOBA sport mix 23/77
🇳🇱
WOOOBA
42 / 47
🇳🇱 Netherlands — 5-Year Forecast
Netherlands compounds.
Starting from a market-scaled milestone of 30 communities in Nov 2026 — 15%/month for two years, then tapering to 2% through Year 5.
Total communities15% → taper boundary
🇳🇱
WOOOBA
43 / 47
🇳🇱 Netherlands — Year by Year
Netherlands, scored.
Year 1 Nov '27
$189K
ARR
🏀37
⚽123
Total160
Year 2 Nov '28
$1.0M
ARR
🏀198
⚽660
Total859
Year 3 Nov '29
$4.4M
ARR
🏀860
⚽2,865
Total3,725
Year 4 Nov '30
$11.9M
ARR
🏀2,335
⚽7,772
Total10,107
Year 5 Nov '31
$19.8M
ARR
🏀3,887
⚽12,940
Total16,827
30
start · Nov 2026
16,827
communities · Yr 5
336,544
players · Yr 5
$19.8M
ARR · Yr 5
WOOOBA
44 / 47
The Global Picture — All 12 Combined
Twelve nations, one number.
12
countries
544,080
communities · Yr 5
10,881,600
players · Yr 5
$640.2M
global ARR · Yr 5
Top contributors · Yr 5
Communities
ARR
🇬🇧 United Kingdom
112,181
$132.0M
🇩🇪 Germany
78,527
$92.4M
🇯🇵 Japan
72,918
$85.8M
🇫🇷 France
67,309
$79.2M
🇪🇸 Spain
56,091
$66.0M
🇮🇹 Italy
50,482
$59.4M
WOOOBA
45 / 47
The Ask — Join The WOOOBA Round
Two million, eightpercent.
A priced round to take the engine you've just seen from one live market to three — and to half a million monthly paying players.
$2M
investment · priced round
8%
equity
$23M
pre-money valuation
£125K
min. ticket · 0.54%
Milestones This Round Funds
1
500,000 monthly paying players reached.
2
Groups, Subscriptions and One-click Pay features live.
3
Nationwide rollouts begin with partnerships at NBA, GLL and sports brands.
4
USA, UK & EU active — 3 markets live, on a 3-year runway.
How The Funds Are Deployed
Product & Engineering
60%
User Acquisition
25%
Operations & Team
15%
iOS / Android / Web parity, more features and AnySport expansion · USA, UK & EU market activation · scale the core team to full-time.
Prefer a note? A Convertible Loan Note is also available — 10% discount · $35M valuation cap · 36-month longstop.
WOOOBA
46 / 47
Your Return On Investment
What your 8% could be worth.
Projected value of the round's 8% at exit, applying comparable SaaS / platform exit multiples to Year-5 ARR.
Conservative 5× Yr-5 ARR
25.6x
ROI
Your 8%£51M
Base Case 8× Yr-5 ARR
40.8x
ROI
Your 8%£81M
Optimistic 12× Yr-5 ARR
61x
ROI
Your 8%£122M
Investment
£2.0M
priced round
Pre-money
£23M
valuation
Post-money
£25M
valuation
Equity
8%
this round
Min. ticket
£125K
0.54% of the company
Structure
Priced
round · CLN option available
CLN option
10% disc.
$35M cap · 36-month longstop
Runway
3 years
funded by this round
Exit multiples based on comparable SaaS / platform companies · $/GBP at 0.80 · illustrative only — not financial advice.
WOOOBA
47 / 47
Methodology & Assumptions
How this model works.
Per community
$98.05
/ month · 20 players · all 3 Wallet streams · USD
Milestone
Nov 2026
market-scaled start, linear to participation
Phase 1
+15%
monthly · Years 1–2 · both sports
Phase 2
15%→2%
tapering monthly · Years 3–5
Sport mix
Per market
real basketball/soccer ratio per country
UK proof
Live
Reading Rockets transacting today
Global Yr 5
$640.2M
544,080 communities
Acquisition
$0 CAC
partnership-led in every market
▲ Reading this deck honestly
Participant counts are estimates on a total-participation basis, synthesised from national federations, Sport England, FIBA and FIFA sources (2023–2026); they carry real error bars and are directional, not audited. The sport mix per country reflects each market's actual basketball-vs-soccer balance. Growth is the same validated shape everywhere — 15%/month for two years, then tapering to 2% — applied to a market-scaled Nov 2026 milestone; sustained double-digit monthly growth is aggressive and assumes partnership-led distribution keeps pace, so every country curve is a target trajectory. Figures are revenue/gross profit (100%-margin game fees via the Wallet plus top-up/cash-out fees); operating costs sit below this line. Only the UK is live today; the other eleven are modelled expansion.
WOOOBA Sport — World One On One Ballers Association · Global 5-Year Model · figures in USD · 47 slides